Sam SEO Philippines

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Good feels Case Study

Organic Traffic

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THC drink website SEO service in Philippines
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How Good Feels Boosted Organic Traffic from 987 to 3,816 in Just Three Months!

Project Info

Client

Good Feels Cannabis Beverage Brand

Address

United States

Date

June 2024

Project Type

Full SEO Campaign

About Project

In just three months, Good Feels saw organic traffic soar from 987 to 3,816, reflecting a 290.13% increase.

This surge was accompanied by a significant expansion in organic pages, rising from 46 to 87, marking an 89.13% growth.

The growth was driven by a strategic combination of optimized content and GMB profile updates, enhancing visibility and driving higher user engagement.

These results showcase how a focused SEO and content approach can deliver substantial improvements in online presence and traffic growth.

Good Feels

Good Feels is an online platform specializing in cannabis-infused beverages, including seltzers and drink enhancers designed to offer a modern alternative to traditional alcohol.

The brand focuses on delivering products that combine CBD and THC in carefully balanced formulations, creating a smoother, more controlled experience that supports relaxation without the typical hangover effects.

With a strong commitment to quality and innovation, Good Feels offers sugar-free, fast-acting, and zero-calorie options that align with today’s health-conscious consumers. Their products are crafted to enhance everyday moments, providing a convenient and enjoyable way to unwind.

Good Feels aims to promote a positive, mindful lifestyle while redefining how people experience cannabis beverages in a more approachable and consistent way. Through SEO, this builds trust, strengthens brand authority, and drives consistent organic traffic that converts into real customers and supports steady growth.

Project Info

Client

E-commerce Beverage Brand

Address

Massachusetts (US)

Date

2024 Campaign

Project Type

Search Visibility & Content Expansion

Good Feels Progress & Results

Between November and December 2024, Bong Warehouse saw exceptional growth through targeted SEO initiatives. Optimized keyword strategies, improved content, and quality backlinks contributed to a 1,238.29% increase in organic clicks, alongside significant gains in sales, traffic, and customer loyalty.

Domain Rating

August 2024

In August 2024, the Good Feels website showed baseline performance with a Domain Rating (DR) of 22, supported by 123 referring domains and 558 backlinks. Organic visibility included 1.4K keywords and 963 monthly visitors.

These metrics reflected a modest search presence, highlighting opportunities to improve authority, expand keyword reach, and increase traffic through a focused SEO strategy.

November 2024

By November 2024, focused SEO efforts resulted in a 545% increase in backlinks to 3.6K, a 71% growth in organic keywords to 2.4K, and a 290.13% rise in organic traffic to 3.8K.

Showcasing the success of a well-executed strategy that enhanced domain authority, search coverage, and traffic through technical improvements, content optimization, and effective backlink building.

 

Organic Traffic

August 2024

In August 2024, Good Feels had limited organic performance, with only 46 indexed organic pages and 978 daily. Numbers indicated that the site was not fully optimized for search engines, making it harder to reach a broader audience.

The low traffic and page count suggested missed opportunities for content optimization,  and keyword targeting, hindering organic visibility and growth.

November 2024

By November 2024, Good Feels saw substantial growth in its organic performance. The number of indexed organic pages grew from 46 to 87, a 89.13% increase. Daily traffic surged from 978 to 3,816, reflecting a 290.13% growth.

These improvements show the success of refined SEO strategies, such as content optimization, better keyword targeting, and enhanced indexing, driving greater visibility and audience engagement.

Search Ranking

August 2024

Good Feels faced challenges with local search rankings before implementing regular updates on Google My Business (GMB). The lack of targeted keyword optimization and product engagement led to lower visibility, making it difficult for the brand to compete effectively in the Massachusetts THC beverage market.

Their GMB profile needed more frequent updates to improve rankings and attract organic traffic consistently.

November 2024

Regular updates and product optimizations on Good Feels’ GMB profile propelled it to the #1 ranking for “Best Beverage Enhancer in Massachusetts.” By targeting relevant keywords and maintaining an active profile, the brand significantly enhanced its visibility.

These efforts emphasize how consistent GMB activity boosts local search rankings, helping Good Feels solidify its leadership in the Massachusetts THC beverage market.

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We help companies improve their search rankings, drive targeted traffic,
and increase conversions through proven SEO strategies.

Why Good Feels Experience Low Organic Traffic? 

Low organic traffic limits visibility and reduces the chances of converting visitors into customers. For e-commerce websites like Hyper Creative, this may cause fewer qualified leads and missed revenue opportunities, making it essential to identify gaps and improve search performance.

1. Lack of Visual Engagement on the Blog

A blog that lacks visual elements such as images, infographics, and videos often leads to higher bounce rates and shorter time on page, which weakens user engagement.
Without images, valuable SEO opportunities are lost since alt text cannot help search engines understand the content. This reduces visibility in search results, limits social sharing potential, and ultimately lowers organic traffic and conversions.

2. Low-Quality or Thin Content

Content that lacks depth or fails to deliver real value can weaken a website’s SEO performance. Pages with shallow or poorly researched information make it harder for search engines to see them as relevant or authoritative.

This limits the ability to rank for competitive keywords and reduces user engagement. Higher bounce rates follow, which signals low quality. In turn, the content struggles to gain visibility, attract organic traffic, and support overall search performance.

3. Inactive GMB Profile (No Posts or Products Displayed)

An inactive Google My Business profile, lacking regular posts or updated product displays, can severely limit its local search visibility. When the profile isn’t updated with fresh content, promotions, or product information, search engines and users may perceive it as less relevant.
This can reduce its ability to rank well in local searches, driving down organic traffic and engagement. Keeping the profile active and relevant is crucial for maintaining visibility and attracting local customers.

4. Lack of Focused Keyword Targeting

Blogs and website content may fail to include relevant, high-traffic keywords. Without targeting keywords that match user intent, search engines struggle to connect the content to specific search queries.

This makes it harder for the content to rank well and appear in search results, ultimately reducing its visibility and potential to attract organic traffic. Proper keyword integration ensures better search engine alignment and increases the chances of reaching a larger audience.

5. Lack of Proper Technical SEO

Websites without optimized metadata, like meta titles and descriptions, may struggle with search visibility. Without clear, relevant metadata, search engines find it difficult to understand and rank content properly.

This significantly limits the potential to attract organic traffic, even if the website is regularly updated with fresh, engaging content. Optimizing metadata ensures better search engine comprehension and improves overall ranking potential for increased visibility.

6. Insufficient Quality Backlink

Content that lacks depth or fails to deliver real value can weaken a website’s SEO performance. Pages with shallow or poorly researched information make it harder for search engines to see them as relevant or authoritative.

This limits the ability to rank for competitive keywords and reduces user engagement. Higher bounce rates follow, which signals low quality. In turn, the content struggles to gain visibility, attract organic traffic, and support overall search performance.

How Did We Drive Organic Traffic Growth for Good Feels?

To support organic traffic growth for Good Feels, a structured SEO approach was implemented, focusing on technical improvements, on-page optimization, and content strategy. Each step addressed key gaps, improved search visibility, and supported consistent traffic growth.

Optimized Blog Posts with Engaging Visuals

We included high-quality images that aligned with each article, using relevant visuals, infographics, and illustrations to complement the content. Alt text was added to enhance SEO and reduce bounce rates.

Optimized Google my business

We optimized Good Feels’ Google My Business profile by adding detailed product listings like THC drinks and syrups, with regular updates and posts, tracking metrics weekly to boost map pack visibility and organic traffic.

Repurposed blog content
for gmb post

We repurposed blog content into engaging Google My Business posts, incorporating local keywords to boost visibility and engagement, ensuring alignment with user intent and enhancing local search performance.

Geo-targeted Imagery

We created engaging blogs through keyword research, aligning content with the brand voice while naturally highlighting products and adding internal links, then indexed them via Google Search Console to improve search visibility.

Created blog strategy

We developed a blog strategy focusing on topics relevant to our audience, analyzing competitor websites using Ahrefs and SEMrush to identify keyword gaps, followed by further keyword research for SEO.

Implemented a Link-Building Strategy

We executed a link-building strategy by claiming free backlinks from high-authority websites, strengthening the domain authority, improving search rankings, and driving organic traffic to support SEO goals.

Wrote and Published Blogs

High-quality blog content was created and updated using thorough keyword research from SEMrush and Ahrefs. SEO-optimized posts highlighted product features, integrated keywords, and included internal links for improved traffic, engagement, and rankings.

Optimized Meta data

We updated meta titles and descriptions to align with user intent, incorporating high-traffic keywords to improve click-through rates and visibility. These updates enhanced page relevance, engagement, and rankings.

See Why Businesses Trust Sam SEO for
Their SEO Services

Real growth speaks for itself. The businesses I work with experience stronger rankings, higher-quality traffic, and steady lead generation through structured SEO strategies. Take a look at the feedback from clients who’ve seen measurable progress.

“We’re making good progress huh We’re happy with your results yeah”

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Dylan Quirk Bong Warehouse Owner

“This is great. Love to see the improvements.”

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Jason Reposa Good Feels Owner

“Well done mate — you are doing a great job of all this — super work buddy. Keep it up!”

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Ed Currer Hyper Creative Owner

Working with this team has been a game changer. Our local SEO rankings improved, and we now see more inquiries from nearby customers. Their strategy was exactly what we needed to grow our business locally.

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Matthew Gonzales Software Manager

Working with Sam for our SEO needs was a great experience. His strategy improved our rankings, boosted visibility, and brought in more qualified leads. Highly recommend his results-driven approach!

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Lior Illustration Mentor

Sam’s been amazing to work with! He handled 4 clients and led 2 content writers and a web developer. His communication is spot on, and he's always proactive. I’d definitely recommend him for your SEO needs!

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Ben McLaughlan Owner of Easy Mode Media

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